For some, the choice is simple: light or dark, lager or ale. But for the true beer lover, the stakes are higher, the options wider. It all boils down to the flavours and qualities of the different brands, something that Dr. Isaac Sheps, President of Russia’s largest brewery, knows only too well. “My first love is beer, my second, quality,” he says with a smile. Here is why.
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Levelling the playing field
Do standards impact a company’s bottom line?
Short answer: Yes, they do. In this issue, we explore some of the ways in which standards offer opportunities for an equal, level playing field and economic growth. We highlight how businesses – both large and small – can calculate the savings and benefits they make today – which amounts to a whopping 5 % of a company’s revenue in some cases. Talk about tangible!
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September/October 2014
Levelling the playing field
We explore some of the ways in which standards offer opportunities for an equal, level playing field and economic growth.
Spotlight
How standards help the cream rise to the top
Raised on a dairy farm in southern Ontario, Canada, the young John Walter, now CEO of the Standards Council of Canada and ISO Vice-President (policy), never thought that a childhood spent milking cows would lead to a career in standards. Here, he tells us how life in the creamery can generate unsuspected rewards.
What could be more enjoyable than an ice cream cone or sundae, whipped up thanks to the many benefits of standards.
John Walter
Also in this issue
About ISOfocus
Published in English, French and Spanish six times per year, ISOfocus is your gateway to International Standards. Whether a multinational enterprise faced with major decisions or a small business looking for ideas, ISOfocus seeks to provide both the kind of overviews that strategic planners need and the little details that can make a big difference.
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